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Our Mission

We love our community. Through food and drink, we connect to each other. Feeding our family, friends, and neighbors, teaching and sharing our craft, developing relationships, and practicing responsibility to the environment.


We are driven by our ethical and moral principles to practice business with honesty and openness. We hold ourselves accountable to our customers, our suppliers, and our employees to live our mission and core values.


We see the big picture. We take responsibility for our role in the farmer-roaster-processor-cook-consumer connection and for its impact on the local economy and the environment. We consider stewardship in all of our decision-making and source as local as possible.


We start with the best ingredients to create high quality handcrafted baked goods, prepared foods, coffee and tea. Our commitment to excellence extends beyond our products to the service and value we provide every day.


Our strength comes from our relationships. The character of our business is unique because of the people we love, the community we serve, and the local businesses and farmers who provide us with quality ingredients.


We care. At the heart of Southern Roots is a deep appreciation for the principles of organic, non-GMO, ethically-traded ingredients, and for the community we impact.

Influenced by a bakery in Split, Croatia called Kruscic’s core values and mission statement and the other consciously organized businesses throughout the world. Thank you for inspiration.

Sliding Scale

We believe everyone is entitled to access to healthy, affordable food. Our sliding scale Rice ‘n’ beans bowl was created with this in mind. Everything is organic, vegan, gluten free and made with LOVE. We suggest paying $2-$7 keeping in mind, the more you pay, the more folks can eat.

We start with the best ingredients to create high quality handcrafted baked goods, prepared foods, coffee and tea.

Our Vendors

We pride ourselves on partnering with the best locally owned ethical companies in North Florida. We encourage you to learn more about where our food is coming from and why you should support these businesses.

Our Snail of Approval

The Slow Food First Coast Snail of Approval was awarded to us for our contributions to the quality, authenticity and sustainability of the food supply of the First Coast region of Florida, by supporting local growers and purveyors of consciously created food using processes that are clean and fare.

We Cater Events, Big and Small

Not only can we serve the finest and freshest organic foods from our little cafe, we can bring it all to your event. Just head over to our catering page, fill out the form and we’ll get in touch with you.

Website by Tephra Creative